Why Use Content Marketing for SEO
According to many marketers, content marketing and SEO work hand in hand to reach your targeted audience. In this post, you will know why many marketers say to use content marketing for SEO.
In 2021, The concept of content marketing and SEO has been changed.
Now the truth is that content marketing is search engine optimization (SEO). There is no SEO without content marketing.
In this article, I will show you a clear picture of why use content marketing for SEO.
Let's get started.
Why use content marketing for SEO
More Content = More Keywords = Better Ranking = More Organic Traffic = Search Engine Optimization
If you don't have content on your site then it will be hard to perform search engine optimization because the search engine will not able to figure out, what the site is about without content on it.
It's the keywords that bring traffic to your site. No targeted keywords mean no recognition and no organic traffic.
Now let's see why use content marketing for SEO.
Each point will help you in understanding how content marketing and SEO are connected.
1. Get keywords ranking
This is the first reason to use content marketing for SEO.
Search engines don't see your site like I and you. It sees and analyzes the site with the help of content present on it.
With the help of content, it understands whether your site is about e-commerce, health, and fitness, traveling, marketing, etc.
Google and all other search engines analyze all the keywords present on your site through content and try better to rank your site on search engine result pages (SERPs).
This content could be articles, audio, video, infographic, and guides.
Use relevant keywords to what your site is about and for what you want to make your site rank for.
For example,
This is the one site that creates content one baking and cooking.
Let's see the top keywords that are used on this site.
And these are the most used keywords used on a site.
You can see, the top 5 most used keywords are Baking, Sally, Cookies, Addiction, and Recipes.
Now let's see which keywords bring what percentage of traffic from the search engine on this site.
You can see the top 5 keywords that bring traffic to this website.
Each keyword has a word that is most used on the site like Baking, Recipe, Addiction.
Through these keywords, search engines know what the site is about and what types of traffic it should send.
These keywords are coming from the content published on the site.
You can see, the first keyword Banana Bread with the content title "My favorite banana bread recipe" and is ranked on Google at 1st position of search engine result page (SERPs).
This is the reason for using content marketing for SEO.
2. Increase more visibility
More content on your site means more keywords will be ranked. Your site will be more visible on the search result pages.
I am not talking about publishing content in a bulk, but focusing on creating a content marketing strategy for more SEO gain.
Create unique content that is never seen before, it will help your business to stand ahead from all your other competitors.
Visibility and ranking of content on search engines increases and decreases, it depends on how the people engage with your content on a site.
Source: Moz
This is an example of sallysbeakingaddiction.com
You can see both estimated clicks and top keywords side by side of this site.
The more unique and high-quality content your site will have, the better the keyword will be ranked on the search engine result pages.
3. Improve conversion rate
Content marketing is the most lovable inbound conversion type of strategy that is used by businesses and marketers.
It has a much higher conversion rate than outbound marketing.
According to the search engine journal, SEO leads through content marketing have a 14.6% conversion rate, while outbound such as emails and paid ads have a 1.7% conversion rate.
The only reason why organic traffic comes on your site is because of content marketing.
Stats show that conversion rates are 6x higher for content marketing adopters than non-adopters.
In a study, it is found that businesses that are using content marketing have increased their website conversion rates by more than 5x.
Big brands in the world spend more money on creating content rather than placing ads on social media and television.
For example, Coca-Cola.
Content provides amazing long-term ROI, this means your business will generate leads until you have high-quality content on your site.
95% of buyers trust content more before making any purchase decision of a product and services.
It's content marketing that helps your audiences and search engines to decide whether leads will turn into buyers or not.
To improve conversion rates of your site start creating unique and high-quality content. And you got another reason to use content marketing for SEO.
4. Attract quality backlinks
According to Moz, Backlinks are valuable for SEO because they represent a "vote of confidence" from one site to another.
With the help of unique and high-quality content, your site can attract quality backlinks easily from different websites.
Google sees many factors before ranking any website on the search engine result page, the number of backlinks is among them.
Content marketing is one of the best ways to attract more quality backlinks.
The more quality backlinks your site has the better ranking it will get on SERPs.
These types of content attract more backlinks.
- Infographics
- Whitepapers & research papers
- The ultimate guides
- Surveys
- and more...
These are the most in-demand types of content that get more backlinks from other websites.
Content marketing will always remain one of the most effective ways to earn backlinks and support your SEO campaign.
Check 9 creative ways to build backlinks through content marketing.
Anyone will link to your site only when it provides some value in return.
Create high-quality content that anyone can't ignore to link to their sites.
5. More social shares & traffic
High social signals on a site show Google a positive response from the people.
This helps the site to get a better ranking on SERPs.
According to Optinmonster, social media shares do not impact directly the ranking factor of Google but it amplifies the ranking factors that Google considers.
When more people share the content on social media, the more visible your content is to a huge number of people.
That means more people will likely link your content.
This has a huge effect on an SEO ranking factor.
The moment when your content got more shares and links, it already passed the approval from the audience that this content is valuable.
By seeing this Google will reward your content by ranking it on SERPs on top positions.
This is how content marketing with social media can be used for SEO.
6. Higher domain authority
The domain authority of a site shows the quality of a site.
It is a search engine ranking score developed by Moz that predicts how well the site will rank on search engine result pages (SERPs).
You can increase domain authority with the help of content marketing.
Build and document your content marketing strategy to get an increase in higher domain authority.
Produce a type of content that will attract more audience and backlinks.
The right mix of content can boost your domain authority instantly within a few months.
A well-documented content marketing strategy will not only help you get more organic traffic from search engines but can also boost the growth of your business in the long run.
The content marketing strategy could have.
- A content calendar that will guide you on what to produce and when to publish.
- How to promote your content guide.
- How to build backlinks for your content.
- Type of content to produce ( long or short post )
- and more...
A content marketing strategy should have these types of predefined instructions that will help you to build higher domain authority and more backlinks faster.
Content and content marketing strategy plays a most important role while performing SEO.
Lack of any one of them can slow down the growth of your site and business.
7. Hold visitor for a longer period
It depends on the content of the site, for how many seconds or minutes visitors are going to stick on a single page of your site.
If your site has valuable and engaging content then people are going to stay on it for a longer period.
And if it is not so then they are quickly going to leave your site.
Mix content works very well when your priority is to hold visitors for a longer period on your site.
When users stay for a longer period on the site, then it gives a positive signal to Google for your site and content.
This time is called the bounce rate that is tracked by Google for every site.
As a result, your content gets a higher and higher-ranking position on search engine result pages (SERPs).
Did you know that users spend an average of 5.59 seconds looking at a site's content?
Visitors will stay on your site for a longer period or not is decided within a seconds.
That's why create content that has the following things.
- Highly scannable content
- An appealing and eye-catching headline
- Very clear call-to-action at the end of your content
- Create Mix types of content ( include images, videos, infographics, and more... )
These are few tips on how you can make your content more engaging and can make your visitors stick on your site for a longer period.
It's the content that attracts people and search engines to your site.
Treat it as the most valuable asset for your site and Google will love your site.
8. Establish an unforgettable brand
Content marketing helps a lot when it comes to building a brand.
Your content reflects the image of your product, and services to the people.
Stats show that 89% of companies use content marketing as a strategy to grow their business and build a long run unforgettable brand.
Content marketing helps your business get discovered or stand out from the competitors.
Before making a mind on something 90% of people like to research it.
The best answer provider site of the user's query earns more trust from him. This is how a site or business gets converted into a brand.
Any business that is converted or called a brand is because people have more trust and faith in it.
In today's competitive market if you want to build a brand whether it is on a search engine, you have to build strong trust among the people.
The more quality and valuable content you have on your site, the more trust you will earn from people and search engines.
This trust will lead your site or business to the next level of growth and expansion.
And help a lot to build an unforgettable brand in your industry.
9. Build authority & credibility
Establishing authority and credibility is very much important when it comes to building a brand.
The more trust people will show in your business, the more authoritative and credible your site or business will become.
Trust can be earned by providing valuable, genuine, and unique content.
When you are trying to build trust, authority, and credibility with your content, you should always monitor what people want and what you are providing.
Because trust takes years to build but takes minutes to break. Provide content that is really valuable to the users.
Content should not mislead search engines and your audience.
Be honest, genuine, unique, and consistent with your content to develop trust with your audience.
This is how content marketing helps your site to become authoritative and credible in front of people and search engines.
In Conclusion
Here we are at the end of the post.
This is the answer to your question of why use content marketing for SEO.
Content marketing and SEO are both connected.
If the web doesn't have content then it will be hard for search engines to filter them and rank on the search engine result pages (SERPs).
That's why content and content marketing is more valuable for your business and SEO too.
Create more unique and valuable content for your site and let others ( search engines and people ) come towards you.
